Snowdays started as a small dessert shop in the East Village neighborhood of New York City, famous for their Shaved Cream produced in small batches to ensure quality and freshness. They become a city staple known for its instagrammable desserts and flavors!
In 2018, I worked with the owner of Snowdays to refine their Yeti mascot character and brainstormed ways to help bring product awareness through fun and friendly illustrations.
Ideas & Sketches
We thought of ways to highlight the benefits of shaved cream, how to educate and introduce the dessert to those unfamiliar, and to promote their catering and franchise offerings.
Final Illustrations
Social Media Icons
I also worked on creating icons to use for their Instagram Stories highlights. They were drawn as vector graphics for ease of use for different applications.
